“We're all familiar with the nuts and bolts of goal-setting. We should set specific, challenging goals, use rewards, record progress and make public commitments (if you're not familiar with these then check out this article on how to reach life goals). So how come we still fail? This psychological research suggests why and what mindsets should help us reach our goals:
2. Start committing: The reason we don't achieve our goals is lack of commitment. One powerful psychological technique to increase commitment is mental contrasting. This involves entertaining a positive fantasy but then pouring a bucket of cold reality over it (follow this link for the details). It's hard, but research shows people really respond to it.
3. Start starting: You can use the Zeigarnik effect to drag you on towards your goal. A Russian psychologist, Bluma Zeigarnik, noticed that waiters seemed only to remember orders which were in the process of being served. When completed, the orders evaporated from their memory. What the Zeigarnik effect teaches is that one weapon for beating procrastination is starting somewhere... anywhere. Just taking that first step could be the difference between failure and success. Once you've started, the goal will get lodged in your mind.
4. Visualise process NOT outcome: We're all susceptible to the planning fallacy: that's thinking all will go smoothly when it won't (and hardly ever does). Visualizing the process of reaching your goal, helps focus attention on the steps you need to take. It also helps reduce anxiety.
5. Avoid the what-the-hell effect: When we miss our target, we can fall foul of the what-the-hell-effect. It's best known to dieters who go over their daily calorie limit. Reasoning the target is now gone, they think 'what-the-hell', and start eating too much of all the wrong food. Goals that are vulnerable to the what-the-hell-effect are generally short-term and inhibitional (when you're trying to stop doing something). The effect can be avoided by setting goals that are long-term and acquisitional. Find out more about the what-the-hell effect.
6. Sidestep procrastination: When goals are difficult and we wonder whether it's really worth it, procrastination can creep up on us. Under these circumstances the key is to forget about the goal and bury yourself in the details. Keep your head down and use self-imposed deadlines (read more on how to avoid procrastination).
8. Reject robotic behavior: Often our behavior is robotic. We do things not because we've really thought about it, but because it's a habit or we're unconsciously copying other people (e.g. Bargh et al., 2001). This type of behaviour can be an enemy of goal striving. Ask yourself whether what you are doing is really getting you closer to your goal.
9. Forget the goal, what's the aim? Goals should always be set in the service of our overall aims. But there's a dark side to goal setting. When goals are too specific, it's easy to get stuck; when they are too many goals, unimportant, easy ones get prioritised over vital, difficult ones; when they are too short-term, they encourage short-term thinking. Badly set goals reduce motivation and may increase unethical behaviour. Remember to keep in mind the whole point of the goal in the first place.