Thursday, April 10, 2014

“This Is Wholesome: Honey Maid Has A Message For Satan and the American Decency Association”

“This Is Wholesome: 
Honey Maid Has A Message For Satan and the American Decency Association”
by Abby Zimet


“Because change happens in improbable ways, we now have Teddy Grahams embodying the struggle for basic human rights. Who nu? If you haven't heard: Nabisco's Honey Maid ran a nice ad featuring a diverse group of graham-cracker-eating families - a gay couple, an interracial couple, a tattooed punk father - with the tag line, "Everyday wholesome snacks for every wholesome family." Cue right-wing heads exploding. Then groups like One Million Moms and some decency brigade we never heard of declared the usual boycott, proclaiming the ad is an attempt by Satan to push an evil agenda upon America AND "change the meaning of wholesome," which actually, yeah, is kinda the point. Then Honey Maid thanked everyone for their hate mail and did something really cool with it in a new video. See love speak to hate, which is evidently no longer good business, check out #ThisIsWholesome, and go have you some Teddy Grahams.”

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