"Facebook: Noxious Fruit of the Fake Economy"
by Bill Bonner
YOUGHAL, IRELAND – "Yesterday, as predicted by after-hours trading, Facebook lost $122 billion in market value, more than the GDP of 145 of the world’s economies. The Zuck alone lost nearly as much as Iceland’s annual GDP. USA Today was on the story: "Facebook CEO Mark Zuckerberg lost more than $15 billion in stock wealth Thursday as investors dumped shares after the social network warned of slowing sales growth. The massive one-day loss pushed the 34-year-old out of the top 5 in Forbes’ list of the world’s billionaires as he drops from the #4 spot to #6 with a net worth of $67 billion."
Morocco, Venezuela, Ukraine, Ecuador, Angola, Guatemala – none of them have an annual GDP of more than $120 billion. And there are about 140 even smaller economies. One hundred and twenty billion dollars is enough money to make 120,000 millionaires. That’s more millionaires than you can find in the entire state of Indiana, for example.
Our dots to connect today: What happened to the money? Where did it go? Are there 120,000 ex-millionaires singing the blues?We will also wonder what it means. Is it the beginning of a trend? In 2000, two big tech giants – Intel and Microsoft – each registered big single-day losses, too… $90 billion and $80 billion, respectively. What followed was a long period of hand-wringing and finger-pointing, with the Nasdaq down 80%. What’s ahead now? But first…
Connecting Stones: We’ve been spending less time connecting the dots this week than usual. Instead, we’ve used the sunny afternoons to connect stones. The top section of the wall on our old barn here in Ireland “fell” down last weekend. We then found ourselves with a pile of stones on the ground, which we had to levitate, putting them back in place before we could begin framing out the roof. It took us all week to do the masonry work. We’ll do the framing this weekend.
Bill gets to work “levitating stones” with the tractor
With luck, we’ll be ready to put the tin on before we leave on Tuesday. Back to the subject at hand… the meaning and consequences of Facebook’s big loss.
Nightmare Guidance: As you may have guessed, there is more to the story than just Facebook’s own profits and sales. You know already that Facebook is now having a hard time growing; its user growth in America and Canada was flat. In Europe, it declined. The company projected decelerating revenue for the rest of the year. One analyst called it “nightmare guidance.”
Our young relatives tell us they are reducing the amount of time they spend on Facebook, or giving it up altogether. And as we pointed out yesterday, Facebook is fundamentally in the entertainment business. It is a diversion… a leisure activity… a way to spend time. The trouble is, there is only so much time to spend. Eventually, you run out of it. And here we find a convenient metaphor for the entire shebang… of phony money and the fake wealth it produces, in collision with the real world of time, resources, skills, and discipline.
Facebook was worth $630 billion on Wednesday. By the close of business on Thursday, it was only worth $508 billion. From the time the market opened on Thursday morning to the sounding of the bell at the close, wealth vanished at the rate of about $20 billion per hour. And what about the 120,000 million-dollar fortunes? They must have been obliterated, too. Easy come; easy go.
At 34 times real earnings, Facebook investors were not buying the company for the dividends. The company never paid dividends. And it never could pay enough in dividends to justify the price. Instead, investors used money that represented no real wealth to buy stocks that represented no real earnings, hoping to gain capital “growth” that didn’t exist.
That is true not just of the time-waster Facebook, but of the whole FAANG group. There are only 24 hours in the day. Assuming the number of leisure hours is more or less fixed, the only way people could spend more time on Facebook… or watch more films on Netflix… or spend more time Googling for salacious gossip… would be to spend less time on traditional, old media time-wasters. Time is the ultimate limit. Entertainment takes time.
Annoying Reflection: But the growth never came from expanding time… it came from taking market share – and advertisers – from other entertainment industries. No New Era, in other words… just the same old era of dog-eat-dog competition in a slow-growth economy. Advertising spend depends on sales. And sales depend on available income.
Household incomes in the U.S. have barely budged for the entire 21st century. So every dollar the new FAANGs got in advertising revenue had to come from the old entertainment industries. Net… the economy was no better off. No tech miracle occurred. No hyperdrive for GDP. No boost for employment, wages, or productivity. No pie-in-the-sky… or anywhere else.
But wait… we offer a further annoying reflection. The FAANGs got a lift from the fake economy in several ways. The companies grew at extraordinary rates (taking market share from others) because they had access to billions in fake money lent at fake rates. They were able to invest capital to increase sales – or at least traffic – without having to show a profit. Companies could advertise on their platform with fake money, too. And investors bought their shares at absurdly inflated prices, thanks to the $20 trillion of fake savings pumped into the economy by central banks worldwide, through various quantitative easing programs, since 2000.
Ah yes, that is another noxious fruit of the fake economy – it has given people another way to waste what precious little time they have. While Team Trump reports the lowest unemployment levels in 50 years, a hundred million people – young people living in their parents’ basements… gig workers with time on their hands between jobs… part-time workers… middle-aged men, turfed out of good-paying jobs in the manufacturing sector – spend their idle hours checking their email, Facebooking their “friends”…and waiting for the Next Big Thing in the tech sector that will finally make them rich."